Today we’ll be covering the Blogging Basic question: How much Time does it take to run a blog?
Your blogging questions, answered! On Instagram, I was asked “How much time does it take to run a blog?” And today we’re going to chat about it. Understandably, if you are considering starting a blog of your own, you’ll want to know what type of time commitment you’re looking at.
But unfortunately, the answer is very vague:
Blogging takes as much, or as little time as you want it to.
Here’s the thing. You’re going to get as much out of a blog, as you put into it. And because there is an infinite amount of time you can put into a blog, there is also an infinite amount of time you can put towards it.
So really, there is no right answer, and the amount of time spent blogging will be different for everyone.
*Some of the links included in this post are affiliate links. This means, at no additional cost to you, if you click on them and make a purchase, I will make a small commission.*
So since the straight answer is so unsatisfying, I’m going to break things down a bit to help you figure out how much time you might spend (or might need to spend) on your blog.
Factors that will affect how much time you spend on your blog:
So as we’ve established, your mileage may vary when it comes to blogging. But there a few different considerations that will go into determining what your mileage even is to being with.
To figure out how much time you’ll be spending on your blog, you’ll want to consider the following:
What are your blog goals? Do you have a traffic number or a dollar amount in mind? How quickly are you wanting to hit those numbers?
Note that fast growth is never guaranteed, but If you have very high goals, you will want to be posting as often and as consistently as possible.
The goal should still be quality over quantity, but a blog pumping out one good blog post a month is going to grow slower than a blog pumping out a good blog post a week.
How often you would like to (or are able to) post
Quite simply, how often do you envision yourself posting? (There is no right answer here.)
How much time do you even want to commit to your blog, and be realistic with how much you are able to post, considering your schedule, and your mental health.
The priority is not burning yourself out.
Remember, you can still grow while posting less. Just choose a frequency, and be consistent.
What is your traffic-driving strategy? Are you relying only on SEO? Or leveraging Pinterest? Are you building brand-awareness on social media? Maybe pitching others for features and guest posts?
There are so many ways to drive traffic to your website, but the reality is that each strategy takes time to implement. If you feel overwhelmed, or have limited time, start small and work your way up.
Social media presence
While social media presence is tied to your traffic strategy, building up your social media accounts is a beast of its own. And unfortunately, as many bloggers discover, you really aren’t getting the majority of your traffic from the big three: Instagram, Facebook, and Twitter.
That being said, I find it’s still a great place to engage with others, build up credibility, etc. And on top of that, it opens up the opportunity to do a lot of great paid collaborations.
So if that’s the direction you want to go, you’ll need to decide which platforms you’re going to be on, and commit time towards their growth.
The actual blogging tasks you need to invest time in
Blogging is more than just sitting down and pumping out a bunch of text, then clicking “Publish”. There are a lot of tasks you need to accomplish to successfully blog, and grow your online brand (and income).
The blog post itself:
If you want your blog posts to be valuable to your readers, and to even get readers in the first place, you’ll need to invest some time in the whole process. Here are the basics of the blog post itself:
I usually do keyword research to help me decide what to blog about. My keyword-researching program of choice is Keysearch.
If you already know what you’re blog post is about, I still strongly recommend investing time in some basic keyword research before you even begin. This will help you know how to frame it so people are more likely to find it on search engines.
Drafting and editing the blog post
Okay this one is self-explanatory. I definitely recommend having a game plan before you write. Even if it isn’t a written outline, having an idea of where your blog post will go, and the points you will hit will make writing them SO MUCH QUICKER.
And of course, don’t forget to edit. If grammar isn’t your strong-suit, I recommend signing up for Grammarly.
Sourcing or taking photos
I think people really underestimate the time-commitment of getting photos for blog posts. We know pictures are important. They had a great visual aspect to walls of text, and the meta-data can help us with our SEO.
The question is, are you going to take your own images? Or source stock ones? (I warn you, both take time, and each have their pros and cons). Personally, I do a bit of both.
Need help finding a good section of stock photos? Check out this list of diverse stock photo sites.
Implementing SEO (tweaking meta-data, etc.)
You want to give every blog post you write its best chance to get in front of the people who are most-interested in it.
This is where SEO comes into play. You’ll want to ensure you have fully optimized your blog post to rank as high as possible on Google and other search engines.
Ongoing traffic driving bits
Okay, now that you have the blog post written and sorted, you’ll want to ensure it gets seen. Not just upon launch, but well-into the future. So you’ll have to invest some time into your traffic-driving strategies.
There are a lot of ways to drive traffic to your post, but here, I’m covering some of the main methods.
I’m listing Pinterest first, because it’s one of my biggest-traffic drivers. You’ll definitely want to set time aside in your schedule to do Pinterest-focused keyword research, design pins, and post/schedule them.
If you’re looking to save time, Tailwind is a fantastic Pinterest Pin-scheduler, and Canva has what seems like endless Pinterest Pin templates.
Building up an email list ensures that you have a direct way of contacting your loyal readers. You can let them know when a new blog post has launched, or can tell them about about any products (digital or physical) you may be selling.
Time might be spent each week finding ways to build up your list, as well as sending out campaigns to drive people back to your website.
Promoting in Facebook groups
I find this one very underrated. Yes, overall, Facebook is pretty dead when it comes to driving traffic. You post on your page, and no one seems to see it unless you pay to get in front of them.
Still, I find Facebook groups to be a little pot of gold. Every time I launch a new blog post, I like to spend a bit of time posting them to the various groups I’m a part of.
Posting to Facebook groups can be effective because they are a hyper-focused community. The people there are usually already interested in your niche. Just make sure you are adding value and not spamming, and of course, are following the group rules.
In order to get your blog posts out in front of others, I recommend scheduling them across your different social media platforms.
I personally use RecurPost to share evergreen content to Twitter and Facebook, and Hootesuite to schedule more targeted/one-off posts.
The Gooey Extras you might spend time on
As you continue, you’ll want to invest time in further forms of monetization, and ways to build your brand.
While many of the best gurus consider these things vital, I consider them extra because they go above and beyond what most consider to be blogging.
But if you are looking to really up your income, and turn your brand into a business, you’ll want to create something. Courses, workshops, downloadable checklists and e-books, etc.
And while your time investment in these will pay off in the long run, you will need to consider the time they take to create and implement.
How much time I spend on my blog
So there you have it. All the different considerations and tasks that go into running a blog. You don’t have to do all these things right off the bat, or at all. Especially if you are just dipping your toe into blogging, and want to feel it out.
If you’re reading all the above, and want to know how much time I spend on my blog, here we go:
I have no chill, as they say. I have a very obsessive personality, so when I’m feeling hyper-motivated, I am in the zone. Probably 75% of my time outside of work is spent on blog-related activities. (But a key thing to remember here is that I really, really, enjoy it.)
I work a 9-5 (or more accurately, a 7:30-3:30), so almost every day, I come home, have a snack, and sit my butt down to work on my blog. And I’m not even doing every single thing listed above!
It’s important to have a schedule. Dedicate specific days to specific tasks.
Weekdays, I dedicate to blog-post drafting, Instagram planning, and sometimes, Pinterest pin designing.
Weekends, I tend to reserve for taking photos and filming video content.
But some weeks… or months, I fall off the wagon. Because I get so hyper-focused, I tend to burn out quickly. Despite enjoying what I’m doing, sometimes by body says NOPE, you’re working to hard, and forces me to slow it down.
So that you don’t get burnt out like I do, my advice is to ensure your schedule is consistent, yet sustainable.
Thank you all for reading a long. If you’ve been debating launching a blog, and have been wondering how much time you would need to spend on it, I hope this was helpful! (I also hope it wasn’t too daunting!)
- Blog Launch Checklist: 15 Things That Will Set You Up For Success
- Start-up and Maintenance Costs of Running a Blog
- How to Choose a Website-Building Platform for your Blog
- Beginners Guide to Blogging Legally
- Drive Traffic to your Blog with Tailwind and Pinterest
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