Did you know As I am Naturally carries natural hair products for curly haired babies called Born Curly? Read all about them here!
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We all know by now that Beyoncé sings “I like my baby hair, with baby hair and afros”, but what about you?

While I don’t yet have a curly-haired baby of my own, my interest was still piqued when I saw that As I Am came out with a line for Babies and Children called “Born Curly”. I mean, I am already obsessed with their CoWash, and Leave In, and for me, when I like a brand, anything said brand comes out with gets me a little excited.
Related Post: Review of the As I Am Long and Luxe collection (designed to strengthen and lengthen your natural hair)
About As I Am Born Curly
As I am Born Curly Products are advertised as being “Pure, Gentle, [with a] New & Improved Formula & Vegan”.
Their products are made with Argan Oil (a favourite ingredient of mine) and Calendula. They are also recently re-formulated to be even more moisturizing and conditioning than before, in order to suit your child’s needs.
Related Post: OGX Argan Oil of Morocco Review
The As I Am Born Curly Product Line Up
When As I Am dropped the line originally, it had the following 7 products (most of which can still be found on Amazon for those die-hard fans).
Please note all following links are to the original (older products).
- Aloe Shampoo & Wash
- Avocado Shea CoWash
- Argan Leave-In Conditioner & Detangler
- Argan Curl Defining Jelly
- Rosemary Vanilla Twist Defining Smoothie
- Nourishing Hair & Body Oil
- Shea Cocoa Butter Balm
But they have since rebranded, reformulated, and relaunched with just 4 of their products:
- Born Curly Aloe Shampoo & Wash
- Avocado Shea Cowash
- Leave-In Conditioner & Detangler
- Born Curly Defining Jelly
(Hopefully the remainder are soon, to return! I know the other products had a bit of a fan-base).
Thoughts & Reviews
So Born Curly is certified Organic, the line-up sounds delicious, and it’s targeted towards kids with curly hair. The question now is does it work? So I took to scouring through Facebook (where people tend to be brutally honest–if the company hasn’t deleted the negative comments.) I was actually impressed with all the comments that just popped up today. Here are what some various FB users had to say:
“Started using the oil yesterday on my daughters hair and I can already see the difference. Finally found something that works on her hair…”
“Love this product, no flaking and curls right up.”
“My daughter is one and we just started using this product omg…I love it soo much her curls and coils are gorgeous.”
Final Thoughts
So have you tried and your baby tried As I Am Born Curly yet? I’m curious to hear more about it if you have. I have a few friends with natural haired babies that are always looking for options, and I don’t mind keeping a running list for myself one day in the future.
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